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The Big Leagues Data Protection Policy

 

Policy last updated:

 

A Quick Summary of How We Use Your Data

 

We are Dalby7 ("we", "us", "our"), and we are committed to protecting your privacy. This policy explains how we collect, use, and protect your personal data when you play The Big Leagues.

• Who we are: We are Dalby7, the company that created and runs The Big Leagues. You can find our full contact details below.
• What data we collect: We collect the information you give us to sign up, like your name, email address, and date of birth. We also collect data about how you play the game.
• Why we need it: We need your data to run the game, create your account, and make sure you are old enough to play. If you agree, we will also use your email to send you news and offers about our games and use some data to show you more relevant ads.
• Who we share it with: We share data with trusted partners who help us run the game, like our server hosts and advertising partners. We never sell your data.
• Your rights: You have strong rights over your data, including the right to see what data we hold, to have it corrected or deleted, and to object to marketing.
• How to contact us: If you have any questions or want to use your rights, you can email us at adam@thebigleagues.co.uk 

This is just a summary. For full details, please read the complete policy below.

 

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1. Introduction and Who We Are

 

This Data Protection Policy applies to the personal data processed by Dalby7 in connection with your use of our free-to-enter sports game, The Big Leagues (the "Service").

We are the 'data controller' for this information. This means we are responsible for deciding how we hold and use personal information about you. We are required under data protection legislation to notify you of the information contained in this policy.

Our full details are:

• Company Name: Dalby7
• Company Number: 16702763
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If you have any questions about this policy or how we handle your personal data, please contact our Data Protection Lead:

• Email: adam@thebigleagues.co.uk

 

2. The Personal Data We Collect

 

We collect personal data in the following ways:

• Information you provide to us directly: When you register for an account to use our Service, you will provide us with:

• Your full name.
• Your email address.
• Your date of birth.
• Any additional information via a question - this may change from time to time

• Information we collect automatically: When you use our Service, we may automatically collect certain information about your device and your gameplay, including:

• Gameplay statistics and progress.
• Device identifiers (such as IP address, device type, operating system).
• Crash reports and performance data.

 

3. Our Purposes and Lawful Bases for Using Your Data

 

Data protection law requires us to have a valid 'lawful basis' for each of our processing activities. The table below sets out the purposes for which we process your personal data and the lawful basis we rely on for each purpose.

 

Purpose / Activity	Type of Data Processed	Lawful Basis for Processing (including the legitimate interest where applicable)
To create and manage your account and allow you to play the game.	Name, Email, Date of Birth	Performance of a Contract: This processing is necessary for us to provide the Service to you under our Terms of Service.
To verify that you are old enough to agree to our Terms of Service.	Date of Birth	Performance of a Contract: We need to ensure you are of a legal age to enter into the contract with us.
To send you essential information about the Service (e.g., major updates, changes to our terms, password resets).	Name, Email	Performance of a Contract: This is necessary to keep you informed about critical aspects of the Service you have signed up for.
To send you marketing emails about our new games, features, and special offers.	Name, Email	Consent (if you have actively opted in during sign-up) OR Legitimate Interests (if you are an existing player and have not opted out, under the 'soft opt-in' rule). Our legitimate interest is to promote our products to grow our business.
To show you personalised advertisements within the game from our partners.	Gameplay data, Device information, Age bracket (e.g., 18-24)	Consent: We will only show you personalised ads if you have given your explicit consent. If you do not consent, you may still see ads, but they will not be tailored to you.
To analyse game performance and user behaviour to improve our services.	Gameplay data, Device information, IP Address (anonymised where possible)	Legitimate Interests: Our legitimate interest is to develop and improve our game to provide a better user experience for all our players.
To respond to your queries and provide customer support.	Name, Email, and any other data you provide in your query.	Legitimate Interests: Our legitimate interest is to provide effective support to our users.
To ensure the security of our Service and prevent fraud.	IP Address, Device Identifiers	Legitimate Interests: Our legitimate interest is to protect our Service, our business, and our users from fraudulent or illegal activity.

 

4. Marketing Preferences

 

We want you to be in control of the communications you receive from us.

• Service Messages: We will send you essential service-related emails as described in the table above. You cannot opt-out of these messages as they are necessary for us to provide the Service to you.
• Marketing Messages: We will only send you marketing emails if you have given us your consent to do so, or where we are permitted to under the 'soft opt-in' rule. You can opt-out of receiving marketing emails at any time by:

• Clicking the 'unsubscribe' link at the bottom of any marketing email we send you.
• Contacting us directly at adam@thebigleagues.co.uk

If you opt-out, we will add your email address to our suppression list to ensure we do not send you marketing in the future.8

 

5. Sharing Your Data with Third Parties

 

We may share your personal data with trusted third parties who provide services on our behalf. These are our 'data processors' and are contractually bound to protect your data and only use it for the purposes we specify.9

Categories of third parties we share data with include:

• Cloud Hosting Providers: To host our game servers and databases.
• Analytics Providers: To help us understand how our Service is used so we can improve it.
• Advertising Partners: To serve advertisements within the game. We will only share personal data for personalised advertising with your explicit consent.
• Customer Support Software Providers: To help us manage and respond to your queries.

In certain circumstances, we may be legally required to share personal data with law enforcement or other public authorities.

 

6. International Transfers

 

Some of our third-party service providers may be based outside the United Kingdom. If we transfer your personal data outside the UK, we will ensure that appropriate legal safeguards are in place to protect your data to the same standard as it would be in the UK. This may include using International Data Transfer Agreements or ensuring the recipient country is deemed to provide an adequate level of data protection.18

 

7. Data Security

 

We are committed to ensuring that your personal data is secure. We have put in place appropriate technical and organisational measures to protect your data against accidental loss, unauthorised access, alteration, or disclosure.1 These measures include:

• Encryption of data in transit and at rest.
• Strict access controls to ensure only authorised personnel can access your data.
• Regular security assessments and testing of our systems.
• A data breach response plan to manage any security incidents effectively.4

 

8. Data Retention

 

We will only retain your personal data for as long as is necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.1

Our standard retention periods are as follows:

• Account Data: We will retain your account information (Name, Email, Date of Birth) for as long as your account remains active. If you close your account, we will retain this data for a further period of 6 years to enable us to respond to any legal claims or disputes.25
• Marketing Data: If you have consented to marketing, we will retain your contact details for this purpose until you withdraw your consent or unsubscribe.
• Analytics Data: Data used for analytics is typically anonymised or aggregated and may be retained for longer periods.

We have a formal data retention schedule in place and regularly review the data we hold to ensure we are not keeping it for longer than necessary.11

 

9. Your Data Protection Rights

 

Under UK data protection law, you have the following rights in relation to your personal data 21:

• Right of Access: You have the right to request a copy of the personal data we hold about you.
• Right to Rectification: You have the right to request that we correct any inaccurate or incomplete personal data.
• Right to Erasure ('Right to be Forgotten'): You have the right to request that we delete your personal data where there is no good reason for us to continue processing it.
• Right to Restrict Processing: You have the right to request that we suspend the processing of your personal data in certain circumstances.
• Right to Data Portability: You have the right to request the transfer of your personal data to you or to a third party in a structured, commonly used, machine-readable format.
• Right to Object: You have the right to object to our processing of your personal data where we are relying on a legitimate interest. You have an absolute right to object to your data being used for direct marketing.
• Rights related to Automated Decision-Making: You have the right not to be subject to a decision based solely on automated processing that produces legal or similarly significant effects on you.

To exercise any of these rights, please contact us at adam@thebigleagues.co.uk. We will respond to your request within one month.

 

10. Our Policy on Children's Data

 

Our Service is not intended for children under the age of 18. We do not knowingly collect personal data from children under 18. If we become aware that we have collected personal data from a child under 18 without verifiable parental consent, we will take steps to delete that information as soon as possible.8

 

11. Your Right to Complain

 

If you have any concerns about our use of your personal data, you can make a complaint to us at adam@thebigleagues.co.uk

You also have the right to lodge a complaint with the UK's data protection supervisory authority, the Information Commissioner's Office (ICO).

• The ICO's address: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
• Helpline number: 0303 123 1113
• ICO website: https://www.ico.org.uk

 

12. Updates to This Policy

 

We may update this policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any significant changes by email or through a notice within the Service. We recommend that you review this policy periodically.